This looks like it could be a fun little display for embedded projects.
If I understand correctly, the display has a built in Arduino, so can be used standalone for many of the types of projects I try to build at home.
Rather than having three blinking LEDs to try convey what's going on, you can have a full display. Much more user friendly.
See also YouTube: http://youtu.be/USY-KKpbWLU